The corporate event has gone digital. Paper tickets and itineraries have given way to badge swipes and electronic agendas. Chance meetings have been replaced by automatically curated networking. And there's no need to take notes for colleagues who can't be there, they can watch a live stream of the event and use their phones to submit questions.
Technology is changing corporate events and the pace of change is accelerating, according to Brent Turner, a senior vice president at the event marketing agency Cramer. And for better or worse, tracking abilities are a significant part of that change.